PR YOURSELF

Objectives – Understanding what you are trying to achieve
Positioning – Understanding how you will be seen
Audience – Understanding who your audience is and why
Market Research – learning about you competition and sector
Key Messaging – Learning what your consistent message is
Social Media – Why social media is so impactful on your brand or business

Content Strategy – Why planning is important
Media – Understanding the right TV, Radio, Podcast and Publications for you
Speaking Engagement – Where to speak and is it the right speaking engagement
Press Pack – What needs to go in a press pack and who are these given to?
Awards – Why awards are important
Collaboration – Who to collaborate with

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